Public Awareness

Palliative Care Week 2016 takes place from October 3-8 and is being coordinated by All Ireland Institute of Hospice and Palliative Care (AIIHPC) to bring a greater awareness and deeper understanding of palliative care across the Island of Ireland.

This year the campaign slogan is ‘Enabling Living’ to highlight the positive impact palliative care has on the quality of life of people living with a serious and progressive condition. We hope you will engage enthusiastically in the campaign whether you are a member of the public, a health and social care professional, a partner of AIIHPC or other stakeholder.

In what follows here are key messages of the campaign, resources that you can download, sample Tweets, details of a social media thunderclap, photo campaign, a word cloud and planned media activity.

Here you can download posters and photo campaign sheets. Please place the leaflets and posters in places where the public can view them. Please use the photo campaign sheets to write in your phrase about what you think about palliative care and post to social media tagged with #pallcareweek.

We look forward to your engagement in Palliative Care Week 2016 and that these resources will support your involvement.

Yours sincerely,

Karen Charnley, Head of Institute.

Key Messages: Palliative Care...

  • Ensures best possible quality of life for a person with a serious and progressive condition, regardless of age or condition
  • Involves the person and those close to them
  • Supports planning for the future
  • May be appropriate for a number of years, not just the weeks and days at the end of life
  • Puts the person at the centre of care whether it is provided at home, in a nursing home, hospital or hospice.

Download, Tweet, Photo Campaign, Thunderclap and Word Cloud

Campaign Logo | Posters | Leaflet | Tool Kit | Photo Campaign | All Resources

Photo Campaign

We are asking people to write a word or short phrase to describe what you think about palliative care. In the resources section you will find a printed picture frame for download. We are encouraging people to photograph themselves with the frame and post to Twitter, Facebook or Instagram using #pallcareweek. Download the picture frame here.

Thunderclap and Word Cloud

A thunderclap is a simple way for the sector to work together to promote a single message. Follow us @AIIHPC and sign up to the thunderclap here:

In addition, we will be inviting people via social media and email to submit electronically two or three words that describe their thoughts on palliative care. These answers will be collected to create a word cloud over the course of the week.

Hold an Event

A number of important events are taking place across the island as part of Palliaitve Care Week involving Milford Care Centre, Foyle Hospice, the Western and Northern Health and Social Care Trusts, the Irish Hospice Foundation and many more. For more information read here. We encourage you to hold an awareness raising event. If you want guidance or to discuss an idea, please contact us. Here are some suggestions:

  • Hold a meeting to discuss the Key Messages of the campaign
  • Hold a lunchtime or evening seminar about a speci c element of palliative care.

If you are holding an event, let us know as we can list it on the campaign website and tweet the details.


News releases, including the results of a public awareness survey which AIIHPC commissioned, can be viewed here. You can use the content:

  • In your newsletter
  • On the news / events section of your website
  • To engage with any particular media contact that you have
  • To add a case study and pitch a feature article or interview. 

World Hospice and Palliative Care Day

Palliative Care Week 2016 is being run at the same time as World Hospice and Palliative Care Day which takes place on the October 8 this year. Find out more